Role: Brand & Digital Designer | Since: February 2024
ROWSEELEE is a next-generation bubble tea brand redefining the industry by merging fashion, food, and technology. Based in Upstate New York, it offers a premium experience with high-quality, organic ingredients, sustainable packaging, and a bold, design-driven identity.
↓
My Contributions:
Branding & Visual Design:
- Designed the official website layout, integrating immersive visual content (images & videos).
- Created store branding assets, including menus, posters, flyers, and merchandise packaging.
- Developed the brand kit handbook to support future franchise expansion.
Marketing & Digital Presence:
- Crafted social media campaigns across Instagram, TikTok, X, and Red Book to engage a global audience.
- Produced high-quality video content for digital storytelling and brand promotion.
- Launched email marketing campaigns to drive customer retention and loyalty.